About
Marketing as applied behavioral science.
Selador is a Belgrade-based team building digital presence, automation systems, and content that actually converts. We work at the intersection of psychology, design, and systems thinking.
How we thinkHow we think
Psychology over tricks
Work informed by cognitive psychology and behavioral science — not surface-level marketing hacks.
Automation as leverage
We build AI-powered workflows and systems that scale your output without scaling your team.
International positioning, local advantage
Pricing and strategy optimized for Western clients while leveraging Serbian cost structures.
What we do
- Digital marketing strategy and execution
- Brand development rooted in behavioral frameworks
- AI automations and custom agents for non-technical clients
- High-end photography, video, and design production
- Conversion-focused web development
How we work
Small core team working directly with clients. We bring in trusted specialists when needed, but decisions stay with us. You work with the people doing the work — no account managers, no handoffs.
Who we work with
- Law firms and professional services
- Boutique hotels and lifestyle brands
- SMEs transitioning to digital-first models
- International clients seeking outsourced capacity