Your digital concierge
Your digital presence speaks before you do. Let it greet them the way you would.
We design and build your website, run the email and tools that go with it, and stay your single contact when anything needs to change.
Selador is a small Belgrade-based studio that runs the digital side of your business. We design and build your website, write what goes on it, set up your email and booking flows, host and look after everything, and stay your single contact when anything needs to change.
Work is delivered in English and Serbian, at clear rates, by the people who actually do the work. The craft is grounded in how buyers actually decide, and in how the systems behind your business need to stay safe in the AI era.
Six areas of work, run by one small team. The same people who design also write, build, host, secure, and keep it running afterwards.
By the time someone contacts you, they have already judged the offer, proof, site, tone, and risk. We work on that first decision.
Start with a reviewWhat you do, who it is for, and why it matters now.
Visible proof that makes the business feel safer to contact.
A clean route from first screen to inquiry, booking, or call.
A practical way to answer, track, and keep the conversation alive.
For an engagement
Send a brief. No price up front. You hear back from the operator directly, not a bot.
Or begin with a small paid review
Two paid trust steps you can take today without committing to a larger engagement.
Side projects we ship to the public. Open source, free to use, built for the community. Tools and standards we think the field is missing. The work outside the work, on the record.
Selected directions
Three template directions across three sectors and three palettes. A clinic site built around trust before the chair, a hospitality site that carries atmosphere first, and an auction floor arranged the way collectors actually read it. Each is a complete site direction, not a layout swatch.
A clinic site that carries medical clarity without the sterile corporate feel. Real treatment-room photography, a treatment selector built around trust and urgency, and a hierarchy that helps a patient choose before the consultation.
Clear, photographic, trust-led
A boutique hospitality site that carries atmosphere first and never reads as vague. Hotels, dining rooms, and seasonal rituals shaped into one rich guest story rather than a brochure of amenities.
Auctions & collectibles
A house-of-record site for an auction floor. Lots, estimates, and bidding states arranged the way collectors actually read them. The brief, the firming, and the confidence signal all on the page, in the order serious buyers want.
03We do not sell a giant scope before the problem is clear. The first step is a review, then a focused fix, then a broader rhythm only if it earns its place.
Review the offer, site, proof, inquiry path, and follow-up.
Fix the highest-friction path with one clear scope.
Keep improving campaigns, proof, follow-up, and reporting only after there is signal.
Direct answers about scope, proof, pricing, and how we avoid fake agency promises.
Start with a review