About
The work before the call.
Selador is a compact Belgrade team for service businesses that need their public presence to explain the offer, show proof, and make contact easier. We work across positioning, websites, campaign paths, follow-up, and lightweight automation, but only where they support the buyer path.
What sets us apart
Buyer path before channels
We start with what the buyer has to understand, trust, and do before choosing any page, ad, or automation.
Proof before claims
Claims stay close to evidence: reviews, examples, process, screenshots, receipts, and clear limits.
Small scopes that can ship
We prefer a paid review and focused fix over a vague monthly contract that tries to solve everything at once.
Who we work with
Professional services
Law firms, consultants, accountants, clinics, and high-trust operators whose site must carry credibility before the call.
Hospitality and property
Boutique hotels, property teams, and premium local services that need a clearer path from interest to inquiry.
Owner-led teams
Businesses moving from relationship-only selling toward a more repeatable first impression and follow-up rhythm.
International-facing work
Serbian or regional teams that need English and Serbian positioning without sounding translated or generic.
Selected engagements
A short, honest reference. Public artifacts live in the studio.
Selador · engagement seal
Adv Jeličić, Belgrade. Website, brand, ongoing operations.