About
Marketing as applied behavioral science.
Selador is a Belgrade-based operating team for companies that need growth systems, not disconnected marketing tasks. We build persuasion architecture, automation, and delivery cadences that leadership can trust and teams can execute.
A compact senior team by design
partners
partnerships / year
You work directly with 3 partners. No account managers, no handoff layers, no rotating juniors. We run only 15-20 partnerships per year to protect depth, speed, and decision quality.
What sets us apart
Attention engineering first
We model cognitive load, salience, and friction before writing copy or selecting channels.
Persuasion architecture
Offers and narratives are structured around commitment sequencing, trust transfer, and decision momentum.
Loss aversion framing
We frame inaction costs and opportunity gaps so decisions are made on economics, not noise.
Who we work with
Professional services
Law firms, consultancies, and high-trust operators needing qualified pipeline.
Hospitality and lifestyle
Boutique hotels and premium brands needing stronger positioning and conversion systems.
SME growth teams
Owners scaling from founder-led sales into repeatable acquisition and retention systems.
International partnerships
Western-market businesses using Serbian execution leverage without losing strategic control.
Need a team that can think and ship?
Start with a diagnostic call. We will map pressure points and outline the first high-leverage sprint.