Services

First impression to inquiry.

Positioning, site, proof, search, ads, and follow-up connected into one buyer path. No agency sprawl. No posts for the sake of posting.

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The first three things to get right

Three areas that form the foundation: a website that performs and stays yours, clear messaging that buyers understand, and systems and workflows that run quietly so you do not have to think about them.

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01 / 03

Your website, designed and built

Your site, designed and built from scratch in React and Next.js. You own the code. No Wix, Squarespace, or platform middlemen. Copy, hosting, forms, mobile checks, and security included.

We improve or build the public path from first screen to inquiry, with direct copy, calm design, mobile checks, and technical quality. Code is yours, not rented from a platform.

What's included

01Homepage and service-page structure
02Offer page copy and layout
03Proof, trust, and contact sections
04Performance, security, SEO basics, and launch QA

02 / 03

Clear messaging that buyers understand

How you describe what you do, who it is for, and why it matters, in plain language buyers actually use.

We clarify who the offer is for, what buyers compare it with, and which claims can be proven before pages or campaigns are produced.

What's included

01Competitive alternatives and buyer context
02Offer hierarchy and priority services
03Message spine and service explainers
04Claims, proof gaps, and language rules

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Systems and workflows

The infrastructure your business actually runs on. Tool integrations, internal dashboards, document workflows, and AI-assisted automations that quietly take the boring work off your plate.

Most businesses leak time through tools that do not talk to each other and through manual work that should be automated. We design, build, and operate the systems that make the day-to-day quiet.

What's included

01Tool integrations and stack audit (CRM, calendar, sheets, docs)
02Internal dashboards and reporting that fits your business
03AI-assisted workflows for intake, summaries, drafting, and routing
04Process documentation and runbooks your team owns

Selected directions

Selected work and live directions.

Three template directions across three sectors and three palettes. A clinic site built around trust before the chair, a hospitality site that carries atmosphere first, and an auction floor arranged the way collectors actually read it. Each is a complete site direction, not a layout swatch.

Healthcare & clinics

Atria Dental

A clinic site that carries medical clarity without the sterile corporate feel. Real treatment-room photography, a treatment selector built around trust and urgency, and a hierarchy that helps a patient choose before the consultation.

Each preview opens inside Selador. The landing frame stays open, while deeper routes stay blurred until we walk the fit together.

Best for: Specialist clinics, dental practices, aesthetic and longevity studios, and healthcare brands that need trust before the chair.
Tone: Clear, photographic, trust-led

Discuss this direction

Hospitality & dining

Cinder House

A boutique hospitality site that carries atmosphere first and never reads as vague. Hotels, dining rooms, and seasonal rituals shaped into one rich guest story rather than a brochure of amenities.

Each preview opens inside Selador. The landing frame stays open, while deeper routes stay blurred until we walk the fit together.

Best for: Boutique hotels, restaurants, members clubs, and hospitality groups that sell atmosphere before they sell rooms.
Tone: Atmospheric, warm, storied

Discuss this direction

Auctions & collectibles

Quarry Auctions

A house-of-record site for an auction floor. Lots, estimates, and bidding states arranged the way collectors actually read them. The brief, the firming, and the confidence signal all on the page, in the order serious buyers want.

Each preview opens inside Selador. The landing frame stays open, while deeper routes stay blurred until we walk the fit together.

Best for: Auction houses, dealers, gallery sales programs, and high-trust marketplaces where lot legibility decides the bid.
Tone: House-of-record, high-contrast, lot-led

Discuss this direction

Open the gallery

Only after the path works

AI-era security and training

We build systems that hold up under the new wave of AI-driven attacks, and train you and your team to recognize phishing, agent impersonation, and account takeover before it costs you.

Email, forms, and inquiry follow-up

We set up your email properly (secure, configured so it actually arrives, not in spam), build the forms that catch inquiries, hand them off to your inbox, set up booking and reminders, and make sure no message gets lost.

Search ads, SEO, and retargeting

Google Ads, SEO, and retargeting, when there is a real page worth sending traffic to.

Small start, clear scope

The practical start: a small review, a focused fix, or a wider first-impression system.

First-path review

€90-€140

48 hours

A practical review of the offer, site, proof, contact path, and follow-up before a bigger scope is proposed.

First-screen and offer clarity notes
Proof and contact-path review
Mobile first impression
Top fixes and next recommendation
Optional 15-minute walkthrough

Start with a review

Ad Audit

€120-€200

3 days

A focused review of one paid campaign or one ad path before more spend is added.

Targeting and audience review
Creative and message review
Funnel and landing-path review
Spend efficiency check
Top fixes and next recommendation

Request an Ad Audit

7-day path fix

€490-€790

Fixed sprint

One focused implementation sprint for the clearest buyer-path problem.

One accepted scope
Copy, structure, design, or code changes where needed
Proof or contact-path repair
Mobile check and before/after screenshots
Short handoff and next step

Scope a fix

First-impression system

€950-€3,500+

Project scope

Offer page, website refresh, campaign path, or follow-up system when the problem is broader than one sprint.

Positioning and offer structure
Website or offer-page build
Proof and trust system
Selective campaign alignment
Follow-up and reporting setup

Request scope

Need something tailored?

Discuss support

Indicative scopes

Clarity and trust

First-path review

Offer, site, proof, contact, and follow-up review

€90-€140

Buyer Path Review

Deeper map when several services or audiences are involved

€220-€320

Proof System

Reviews, cases, process proof, and trust sections

Project scope

Site and offer paths

7-day path fix

Focused repair of one important buyer path

€490-€790

Offer Page

One strong path for one service, audience, or campaign

€950-€1,600

Website Refresh

Broader refresh for a site that undersells the business

€1,800-€3,500+

Search, campaigns, follow-up

Search alignment

SEO, service pages, and search intent structure

Project scope

Ad Audit

Focused review of one campaign or ad path

€120-€200

Google Ads path

Campaigns tied to clear landing and inquiry paths

Project or monthly

Follow-up setup

Forms, email handoff, reminders, and reporting

Project scope

Start without fog

First-path review

EUR 90-140 fixed

A small paid review of the offer, site, proof, and inquiry path before we recommend bigger work.

First-impression and offer notes
Visible proof and contact-path issues
Top fixes and the cleanest next move

Start with a review

Ad Audit

EUR 120-200 fixed

A small paid review of one paid campaign or ad path before more spend is added.

Targeting, creative, and landing-path notes
Spend efficiency and tracking issues
Top fixes and the cleanest next move

Request an Ad Audit

7-day path fix

EUR 490-790 fixed

One focused sprint to fix the clearest buyer-path issue: clarity, proof, contact, follow-up, or one offer page.

Accepted scope and before/after screenshots
Updated copy, structure, design, or code where needed
Handoff note and next recommendation

Scope a fix

Working together

Start small. Fix what matters.

We do not sell a giant scope before the problem is clear. The first step is a review, then a focused fix, then a broader rhythm only if it earns its place.

Review the offer, site, proof, inquiry path, and follow-up.
Fix the highest-friction path with one clear scope.
Keep improving campaigns, proof, follow-up, and reporting only after there is signal.

Start with a review